Hasbro has announced today that they have expanded their Relationship with Disney’s Lucasfilm to extend their Star Wars License and also added a new deal for the Indiana Jones Franchise.
Press Release:
PAWTUCKET, R.I. AND LOS ANGELES – January 26th, 2022 – Hasbro, Inc. (NASDAQ:HAS) today announced an extended relationship with Lucasfilm, renewing its longstanding licensing deal for Star Wars, and announcing a new agreement to develop products based on the Indiana Jones franchise. As a global master toy licensee for both franchises, Hasbro will continue to create toys and games designed to appeal to fans of all ages for the Star Wars franchise and is excited to start on designs for the Indiana Jones franchise. The Indiana Jones line by Hasbro will be available in globally in 2023, aligning with the release of the highly anticipated new Indiana Jones feature film.
The two companies have a decades-long strategic merchandising relationship, as Hasbro has developed and manufactured toys and games for a variety of entertainment properties from Disney. In addition to the agreements with Disney with respect to the Lucasfilm properties, Hasbro announced a multi-year extension for the Marvel business in 2020 and is continuing its strong Marvel relationship with an impressive slate of upcoming content, products, and more. Hasbro’s collaboration with Disney continues to bring consumers opportunities to express their fandom in all new ways through Hasbro’s ever-expanding collections of licensed toys and games.
