Entertainment Earth has revealed to us today, that they will be a Hasbro Product Launch Partner.

"Get Them Here First! Hasbro is revealing top-secret new items in their panels at San Diego Comic-Con, and because we're their launch partner, the first place you can get them is Entertainment Earth! Keep checking this page during Comic-Con for these sensational new products from Transformers, Star Wars, and Marvel."

Announcements for the new products will be at the end of each SDCC Panel, which will be at:

• Thursday at 12pm PST - (Transformers)
• Friday at 2pm PST - (Star Wars)
• Saturday at 5pm PST (Marvel)

Entertainment Earth's dedicated Hasbro Launch Partner Page has a countdown clock that shows when the specific brands will be available.

Today's reveal was for Transformers and they have started to take preorders for a Exclusive Transformers Studio Series 20 Bumblebee.

Be sure to keep a eye on their page for new product additions.