Disney has sent us a email stating that Force Friday has become an anticipated milestone during the countdown to new Star Wars entertainment content, bringing together fans around the world. Ahead of Triple Force Friday on October 4, for the first time ever, the stars of Star Wars will reveal new products from a trio of new Star Wars entertainment properties to fans in a global livestream at 2pm ET on September 26 at www.youtube.com/StarWars. Viewers will be treated to product previews, reactions from new and veteran Star Wars talent as they see their characters in product form for the first time, and other fun surprises from the Star Wars galaxy. Not to be missed!
Disney Press Release:
GLENDALE, Calif.--(BUSINESS WIRE)--Generations of Star Wars talent will come together this Thursday for a global livestream event on YouTube kicking off a weeklong countdown to Triple Force Friday when new products inspired by this year’s highly anticipated Star Wars movie, live-action series and gaming launches begin hitting shelves worldwide.
On September 26 at 2 p.m. ET, fans around the world can tune in to the Star Wars YouTube page for a livestream event from Pinewood Studios in London where the upcoming theatrical release “Star Wars: The Rise of Skywalker” was filmed (view teaser here). Via live and recorded vignettes, an ensemble of veteran and new Star Wars talent will reveal new products that will roll out globally for Triple Force Friday on October 4, inspired by a trio of upcoming original Star Wars releases:
• “Star Wars: The Rise of Skywalker”: the highly anticipated final installment of the Skywalker saga, which hits theaters December 20
• “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, The Walt Disney Company’s new streaming service
• “Star Wars Jedi: Fallen Order”: a brand-new action adventure game from Respawn Entertainment, releasing November 15
Star Wars talent participating in the global reveal will include: Daisy Ridley (‘Rey’); John Boyega (‘Finn’); Oscar Isaac (‘Poe’); Anthony Daniels (‘C-3PO’); Billy Dee Williams (‘Lando Calrissian’); Joonas Suotamo (‘Chewbacca’); Keri Russell (‘Zorii Bliss’); Naomi Ackie (‘Jannah’); Kelly Marie Tran (‘Rose’); Pedro Pascal (‘The Mandalorian’); Gina Carano (‘Cara Dune’ in “The Mandalorian”) and Cameron Monaghan (‘Cal Kestis’ in “Star Wars Jedi: Fallen Order”). Livestream viewers will also be treated to the worldwide premiere of a new trailer for “Star Wars Jedi: Fallen Order,” along with other special surprises from across the Star Wars galaxy.
Warwick Davis, a prolific actor who’s best known for his roles as ‘Wicket the Ewok’ in “Star Wars: Return of the Jedi” and as ‘Willow Ufgood’ in “Willow,” will host the livestream event at Pinewood Studios. In the U.S., fans and influencers will gather for a special viewing party at Lucasfilm’s headquarters in San Francisco.
As well as seeing new characters like ‘Zorii,’ ‘Jannah,’ ‘The Mandalorian,’ ‘Cal Kestis’ and the new droid ‘D-O’ in product form for the first time, fans will get their first look at the wide array of new products that bring the characters to life in new and unexpected ways, spanning toys, apparel and accessories, books, gaming, tech and home goods.
Force Friday is an anticipated event for Star Wars fans worldwide, commemorating merchandise introduced in advance of the episodic saga films. Past iterations, including a live unboxing event that rolled through 15 cities worldwide in 2015 and a global in-store digital scavenger hunt in 2017, brought out fans around the world who shared their experiences.
As always, fans are invited to join the conversation on social using Triple #ForceFriday, as well as to participate in real-world retail celebrations around the globe. Select retailers in major markets around the world, including flagship Disney store locations in the U.S., will open at midnight on October 4, featuring the new range of products from all three properties as well as a selection of limited-edition commemorative products.
Throughout the weekend, retailers including Target and Toys “R” Us Canada will join in to celebrate Triple Force Friday. On October 4, Amazon Treasure Truck will feature a limited-edition product in select cities — sign up for Treasure Truck alerts so you don’t miss out.
Fans in Orlando and Anaheim will be able to experience October 4 midnight shopping at World of Disney at Disney Springs and Downtown Disney. Disney Springs also will feature midnight shopping at The LEGO® Store, along with Star Wars-themed food and beverage offerings and a LEGO Star Wars Millennium Falcon Master Build Event taking place throughout the weekend.
As new plot points are revealed, additional products will continue to roll out leading up to the theatrical release and beyond. More details and updates about Triple Force Friday are available at StarWars.com.